On April 21, 2023, the Uttaranchal School of Journalism and Mass Communication, Uttaranchal University, Dehradun, organized a PR self-learning activity event to celebrate National Public Relations Day. The event began with a motivational speech by Dr. Vikash Singh (Director, USJMC), who encouraged students to get more exposure in practical activities. Ms. Roohi Quadri (Assistant Professor at USJMC) made students aware about the significance of National PR Day, which was declared on 21st April,1986 to promote and strengthen public relations as a profession. Mr. Kailash Kandwal (Assistant Professor, USJMC) highlighted the purpose of the event: to exchange practical knowledge through public relations activities such as PR campaigns, press conferences, and press releases. Ms. Roohi Quadri and Mr. Kailash Kandwal, both professors at USJMC, were in charge of organizing the event. The activities included a digital poster exhibition, a PR campaign (MOCK PRESS CONFERENCE), and an AD MAD Show. USJMC students Aryan Walia, Tamanna, Bhavya, Paras, Diksha, Anushka, Diya, Nikhil, and Divya Ranjan participated in a digital poster-making activity. The theme was Indian Government Schemes for Social Welfare.
In the second activity, Sarthak Walia and Divya Ranjan participated in a PR campaign (a mock press conference) with their unique ideas and proposals.The last activity was AD MAD SHOW, and the participants were Aryan Uniyal, Chandan Chauhbe, Ashna, Megha, Prerna, Nishant, Aastha, Aadesh, Sakshi Bisht, Aadarsh, Divya Ranjan, and Nikhil. At the end, The Professors of USJMC awarded the winners with prizes and Dr. Vikash Singh thanked and appreciated the participants for their creativity and assured them to organize more creative events in the future.
